The logos seen previously, in addition to the graphic structure, have also seen myself engaged on the “naming” front.
The examples shown in the following pages, have seen me as a protagonist not only in the graphic composition, but also in the identifying process to find the concept behind the communication strategy, and as the copy writer for headlines, claims, body copy and payoffs.
For most of the actions, a video (whose duration varies depending on the media on which it was transmitted) is also available.
The works reported in the following pages are only samples: a small part (really negligible) of the work carried out from 1986 to the present.